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CLV 2.0 Strategy

Customer Lifetime Value 2.0 is MTS’s multi-year strategy aimed at building out a customer-centric digital ecosystem on top of a strong telecommunications foundation.

In line with the secular shift to digital lifestyles, MTS is pivoting to offer additional products and services in adjacent and complementary segments, in particular in Fintech and Media. CLV 2.0 provides for cross-selling and up-selling new digital products, services, and bundled offers to the company's base of nearly 80 million mobile subscribers in order to strengthen loyalty and retention and capture additional value over the lifetime of our customers.

And as we execute on that strategy our guiding principle is customer centricity. The CLV 2.0 approach aims to leverage global best practices in interface design and client ID to provide a world-class, seamless user experience. In short: MTS is moving forward on extending convergence beyond connectivity by providing fit-for-purpose products for the modern digital lifestyle.

MTS unveiled its CLV 2.0 Strategy at its 2019 Investor Day in Moscow.

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