MTS operates in the telecommunications sector, which globally has shown to be resilient during times of economic uncertainty and showcases growth during times of economic and technological evolution.
Operating in one of the leading emerging markets: Russia is a large market with growth potential benefitting from improving economic fundamentals, a supportive regulatory framework, high barriers to entry and attractive risk/return ratio.
Stable demand: As a critical component of the larger consumer basket, telecommunication services enjoy stable demand from consumers and businesses alike. The telecommunications sector has proven to be defensive in times of economic uncertainty and has shown growth during periods of stronger economic activity.
Growth potential: The telecommunications sector benefits from digitalization through the introduction of new network technologies, like UMTS and LTE, the expansion of services the sector can offer, opportunities for increased cost efficiency (e.g. personnel optimization, marketing efforts, network operations), improved customer experience and the continued monetization of Big Data.
Focus on Digital: We are transforming our traditional telecommunications business model by putting tech/software at the core of our digital-focused 3D Strategy. We believe that increased monetization of digital services could be a key driver for our future growth and enable us to capture a larger portion of the customer wallet.